English

Software for consulting hypnotists, hypnotists and hypnotherapists

Get more clients in, help them better, have more fun in our beautiful profession

New scripts, better support, easier marketing, every client in one file, and more.

AI Assistants trained on hypnotherapy by an experienced therapist. And yes, there is a proper written manual too.

More new clientsNora and Sam, your AI intake assistants, convince your visitors.
One file per clientSessions, notes, recordings and payments on a single timeline you can read in a minute.
Audio that always playsNo lost files or dead links, and you can see whether your client actually listened.
Scripts for this one personEli, your AI writing assistant, composes a full custom script in minutes instead of hours.
Always thereSophie, your AI co-therapist, supports your client between sessions, in your style.
Never stuck on your ownClara, your AI help assistant, answers your questions while you work, in your language.
What is it, exactly?
What does it cost?
🎁 Free for you
★What colleagues say

Prefer to read up before you decide? We wrote a real manual, the old-fashioned kind, and it is all there.

Are you a client, and did your therapist give you an account? Log in here.

What is My247Coach?

Straight answers, before the sales pitch

What is it, in one sentence?
It is a website you log into that holds everything for your practice in one secure place: a complete file for every client, your audio recordings ready for them to play whenever they want, and a team of AI assistants, not a general GPT but actually trained on hypnotherapy, that:

  • write you strong new scripts tailored to one client,
  • help you bring in new clients through your website and socials,
  • keep supporting your clients between sessions, day and night,
  • teach you to handle all of this quickly and smoothly.

You only pay a small monthly fee. There is nothing to install.

Who is it for?
For all professionals who work with hypnosis: consulting hypnotists, hypnotists, hypnotherapists, and anyone who uses yet another title. Whatever your focus: smoking, weight, anxiety, sleep, confidence, trauma, pain, and more. If you run a practice on your own or with a few colleagues, this was built for you. For readability we mostly write ‘hypnotherapy’, and we mean everyone who helps others with hypnosis, including those who combine it with NLP.
What does it actually do for me?
It brings you new clients, because the people who visit your website but are too unsure to book get a conversation instead of a closed tab. It gives you a full custom script for one specific client in minutes instead of hours. It keeps supporting your clients when you cannot: at night, on holiday, or while you are with someone else, and it tells you afterwards what was said. It makes sure your recordings always arrive and always play, and shows you whether your client listened. And it puts every session, note, observation and payment in one file per client, so nothing gets lost again.
Who is behind it?
Paul Binon, a hypnotherapist with a full career and a great many clients of his own, who also teaches other therapists. He has been certified by the National Guild of Hypnotists (NGH) in the United States since 2018. He developed and tested the virtual gastric balloon, a modern alternative to the familiar gastric band, and teaches it as the Magic 5 Protocol. He trained the AI assistants himself and gave them all a name: Sophie, Nora, Sam, Eli and Clara. Each one has its own task and its own knowledge, built to support you in your practice.
What does it cost?
A small monthly subscription, shown below. There is also a one-time Bundle that adds the Magic 5 Protocol masterclass (a training in modern weight loss for you as a therapist, which you follow from home at your own pace). You can try everything free for one month first, without giving payment details.
Do I need to be good with computers?
If you can send an email, you can use this. Clara, an AI chatbot built into the platform, answers your how-to questions in plain language while you work. And if you would rather look things up yourself, there is a full written manual as well.

What do you actually get?

The everyday things first, the clever things after

📋

A complete file for every client

Your session notes, the recordings you gave them and whether they listened, intake details, reason for coming, technique used, payments, and private notes only you ever see: all on one timeline per client. One minute of scrolling before a session and you are up to speed. No more working folders, no more notes in three places.

🎵

Recordings that always arrive and always play

Upload your own session recordings, record straight into your browser, or pick from our growing library of professional recordings for stress, anxiety, confidence, sleep, weight and smoking. Your client gets their own secure page to listen as often as they want. No more files stuck in email or refusing to open on a phone.

📊

You see whether they listened

When your client played their recording, and how often. That tells you more before your next session than asking them does, and it is one of the things therapists say they miss most once they have had it.

🤝

Nora and Sam: the visitors who never called

You place one link on your website, your socials, or in your email signature. Someone who is curious but too unsure to phone you can have an anonymous conversation first, in their own language, at any hour. Nora and Sam answer what hypnosis is and is not, take away the worry, and ask for contact details only when the person wants to go further. One click turns that conversation into a client record. Your real therapeutic intake stays entirely yours.

🎤 Talk to Nora or Sam now

Free, anonymous, 2 minutes: experience it as a future client

(Opens in a new tab)

💬

Sophie: your work continues between sessions

Sophie is an assistant your client can chat with, and you tell her per client what to focus on. When you cannot be there, at night or while you are with someone else, she repeats what you agreed on in session. Afterwards you get a summary with a mood reading, and you can read the full conversation. She makes no medical statements, gives no diagnoses, and sends complex matters back to you. You stay in charge, Sophie carries out.

📜

Eli: a script written for this one person

You tell Eli what matters about one client and whether the script is for your practice or for home. He proposes a structure, you adjust it in a short exchange, and he writes the full script in the background while you do something else. You read it, change what you want, and use it. Minutes instead of hours, for the price of a coffee, and you see that price for every script you had written.

🎓

Clara: someone to ask, always

Where do I find this, what does that button do, how do I assign a recording. Clara is an AI chatbot that answers while you work, in your own language, so you are never stuck waiting for support. Prefer to look it up yourself? The written manual covers everything too.

✍️

Your style, your instructions

Set your therapeutic style once for your whole practice, and add instructions per client where it matters. Things like avoid guilt-based language with this one, or put the emphasis on breathing for sleep. The assistants follow what you set, not a house style someone else decided.

🌍

Four languages, one practice

Everything runs in English, Dutch, French and Spanish, and it follows your client’s language automatically. Useful if you see clients who are more comfortable in another tongue.

Want the full picture first? Read the manual: every feature, properly written out.

Is my clients’ information used to train AI?

No. We never use what you or your clients put into My247Coach to train our assistants.

What they know about hypnotherapy comes from Paul Binon’s own clinical material and from what he teaches other therapists.

Sensitive client information is encrypted (AES-256), every client has their own separate area, and anything can be deleted on request. The platform is built to the GDPR, Europe’s privacy law and the strictest standard in use, and that protection travels with the platform wherever your practice is. You can also switch on two-factor authentication for your own account.

What do colleagues say?

Colleagues who already work with it every day

★★★★★

As an experienced tester of My247Coach, I am very satisfied with this product, developed by my Belgian colleague Paul Binon.

Some time ago, I was still sceptical about using AI in my practice. Now I experience the surprisingly well-trained AI co-therapist (always available) as a valuable addition.

The specialised AI intake assistants are also highly valuable: they bring in far more clients and take the less interesting part of the work off my hands, without the well-known GPT hallucinations.

Truly recommended!

Heleen van Bakel
Heleen van Bakel
hypnotherapist in Heemstede, the Netherlands
★★★★★

I’ve been using My247Coach in my practice for months and I’m truly happy with it. What I appreciate most: my clients can listen to their audios anywhere, anytime, just by logging in. No more hassle with sending files, searching emails or technical issues.

They can also always turn to Sophie, the chat. I get a daily summary of the chats with Sophie, I can give personal instructions per client and flag warnings. The platform is simply easy to use, both for me and the client. Everything is in one place.

What makes the difference for me: you stay in charge as the therapist. Sophie works for you, not next to you. The client feels supported, even between sessions, and you still keep the direction.

That’s exactly what a good platform should do.

Tamara Noynaert
Tamara Noynaert
hypnotherapist in Gooik, Belgium

What does it cost?

Choose your currency below: £ GBP, $ USD or € EUR.

Starter Monthly

$10 per month
12 clients · 500 MB storage · 500 AI Credits
  • Ideal as a first taste of supportive AI in your practice
  • Every function of the platform, but very limited capacity
  • Too small as soon as your practice takes off
Choose this plan
Most popular choice

Professional Monthly

$27 per month
100 clients · 5 GB storage · 1,500 AI Credits
  • Exactly the same functions, with room for a real practice
  • Plenty for a one-person practice
  • Win time and clients, for a fraction of your session fee
Choose monthly Choose yearly $270 Save $54
Star deal, limited time

Professional + M5P Bundle (1 year)

$566 one-time
100 clients · 5 GB storage · 13,500 AI Credits
  • A full year of My247Coach Professional, plus the complete Magic 5 Protocol Masterclass for weight loss
  • Nine lessons in video, text and podcast, with the handbook and all the scripts, ready for your practice
  • My Virtual Gastric Balloon instead of the gastric band, and your client controls it
  • Both together for one promotional price, and it will not last
Choose this plan
Full power

Premium Monthly

$56 per month
999 clients · 25 GB storage · 2,800 AI Credits
  • The same functions, without ever hitting a limit
  • For a full practice, or anyone really putting Nora and Sam to work
  • Personal priority support, straight from the person who built the platform
Choose monthly Choose yearly $560 Save $112

🎁 Want to try first? Use everything free for one month with your own client. No payment details, no commitment. Try for free →

Does this sound familiar?

Six moments where every therapist sometimes feels powerless

The same scripts over and over, and nothing tailored for the one client who needs it. You learned a handful during your training and bought or copied a few more, but a copied script still is not about this particular person, and writing a new one costs time you do not have. Eli writes one for exactly this client in minutes, for the price of a coffee.
You send your client an audio recording, but it never arrives, or it will not play on her side. It gets stuck in a spam filter, the link has expired, the file will not open on her phone, or the format is wrong. You only find out at the next session, when she tells you she never got to listen. Here it simply sits ready on her own page, whenever she wants it, as often as she wants.
You pay for visitors, and the unsure ones leave anyway. Every click costs you money, but the person who is curious and not quite convinced simply closes the tab. And before anyone books at all, they often need reassurance about what hypnosis is and is not: unpaid hours that repeat every day. Nora and Sam talk to exactly those people, take away the doubt, and turn them into appointments, so the advertising you already pay for finally does its job. Your real therapeutic intake stays entirely yours.
Your client comes back, the last approach did not land, and you are out of fresh angles. It happens to everyone and nobody likes to admit it: you need a different induction, another metaphor, a different emphasis, and right now nothing comes. Our professional audio library gives you that other angle from a fellow professional, ready to assign to your client in one click, so you move forward instead of forcing something.
At night, on holiday, or between sessions, you cannot be everywhere. Your client has a hard moment and sends you a message. You see it hours later and you feel you should have been able to step in. Now something can: an assistant that knows what you agreed on, and that tells you afterwards what happened.
Client records that grew out of however you started. A notebook, a notes app, a Word document, scraps in a folder. Every session adds something, and finding it back gets harder, especially when it matters again years later. One secure file per client, always at hand, never lost.

My247Coach takes these six off your plate, so you can spend your time on what you love most: valuable sessions with your clients.

Who is this for?

Professionals who want to keep getting better at this

Built for consulting hypnotists, hypnotists and hypnotherapists who want to help their clients better and faster, get more enjoyment out of the work, and run a practice they are proud of. Whether you work on:

😌

Stress, anxiety & burnout

💪

Self-confidence & personal growth

⚖️

Weight management & nutrition

🌙

Sleep & relaxation

🚭

Addictions: smoking, alcohol, drugs, gambling

🧠

Trauma, pain, sexuality & more

Your specialisation, your approach, My247Coach adapts.

Why does My247Coach exist?

Because general AI is too general for this work

Every therapist has by now tried a general AI tool. They are useful, and they are also willing to talk about anything, agree with whatever you put to them, and occasionally state something confidently that simply is not true. That is a nuisance when you are writing an email. It is something else entirely when a vulnerable client is on the other side of the conversation at two in the morning.

Hypnotherapy needs something narrower. It has its own language, its own ethical limits, its own idea of what you say to someone and what you never say. That is not knowledge you get from scraping the internet. It comes from years in the chair.

So that is what we built: AI assistants trained on hypnotherapy by an experienced therapist. Paul Binon trained them himself, on his own clinical material and on what he teaches other therapists. They stay inside their subject, they follow the instructions you set for each client, and they refer anything complex back to you.

The demand for this is growing fast, and there is very little of it about. Most tools aimed at therapists are general tools with a new label. This one was built for the work from the ground up.

Frequently Asked Questions

How is this different from the AI tools I already pay for?
Three practical differences. Our assistants were trained on hypnotherapy by an experienced therapist, on his own clinical material, and they are kept inside that subject instead of being willing to talk about anything. They work from the file you keep on that specific client, so they know what you agreed on. And they do things a general tool cannot: hand your client a recording, tell you whether they listened, and turn a hesitant website visitor into a booked appointment. General tools are useful. They just were not built for a practice.
What can Eli actually write for me?
A full hypnotherapy script for one specific client. You choose whether it is meant for your practice, in which case Eli builds the whole chain from pretalk and induction through deepening and metaphor to the suggestions and the return, or for the client at home, which is shorter and supportive. You give him what matters about this person and what the script should focus on. He proposes a structure first, you adjust it in a short exchange, and then he writes while you do something else. You get an email when it is ready. You always read it through and decide, because Eli provides the craft and you remain the therapist.
How exactly does the intake with Nora and Sam work?
You get one personal link to put on your website, Facebook, Instagram, LinkedIn or email signature. Visitors pick who they want to talk to: Nora, who is warm, or Sam, who is matter-of-fact. They have an anonymous first conversation in their own language, get correct information about what hypnosis is and is not, and lose the shyness that stops people from calling. Only when someone genuinely wants to go further do Nora or Sam ask for contact details. In your dashboard you see every conversation, read the transcripts, mark who you have followed up, and turn an interested visitor into a client record with one click. Your real therapeutic intake stays yours.
What happens if Sophie gets something wrong?
Nothing that happens between Sophie and your client is hidden from you. You get a summary of every conversation with a mood reading, and you can read the full transcript before your next session. If a conversation is flagged as concerning, you are emailed about it. Sophie is kept inside hypnotherapy, follows your per-client instructions, makes no medical statements and gives no diagnoses, and sends complex questions back to you. And if she picks up signs of a real crisis she does not improvise: she points your client to the emergency and helpline resources for their own country, and alerts you at the same time. No system is perfect, which is exactly why you can read everything back and stay the one in charge.
Is what I put in used to train your AI?
No. We never use what you or your clients put into My247Coach to train our assistants. What they know about hypnotherapy comes from Paul Binon’s own clinical material and teaching.
How is my clients’ information protected?
Sensitive client information is encrypted (AES-256), both while it travels and where it is stored. Every client has their own separate area, you decide who sees which recordings and which data, and anything can be deleted on request, including a visitor to your intake link, with one click. The platform is built to the GDPR, Europe’s privacy law and the strictest standard in use, and that protection travels with the platform wherever your practice is. For your own account you can switch on two-factor authentication, which we recommend since you hold confidential client data.
Can I see what my clients see?
Yes, and it is worth doing before you invite anyone. One button logs you in as your own test client, so you experience exactly what your clients experience: their page, their recordings, and a conversation with Sophie. It is the fastest way to understand what you are actually offering them.
What do the AI conversations cost me, and what if they run out?
Your subscription includes a supply of AI Credits, and conversations draw from it. A short conversation costs a few cents, and even a long one stays small. You see your balance in your dashboard at all times, and we email you at three points as it drops, starting well before it runs low. There is also a buffer, so nothing stops the moment your balance reaches zero. Topping up takes a minute with the usual payment methods, handled by Mollie, and everything restarts by itself. Even while the AI is paused, your clients can still listen to their recordings.
Does Sophie replace my work as a therapist?
No, and she is built not to. Sophie repeats and reinforces what you set out in session, following your instructions for that specific client. She does not start treatment of her own, does not change your approach, and never presents herself as a therapist. She always refers to your therapist, meaning you. Everything she does comes back into the client’s file, so the relationship stays yours.
Can I set how the assistants work with my clients?
Yes, at two levels. You set your general therapeutic style and preferences once, and those apply across your whole practice. On top of that you can add instructions for one individual client, for example that this person is sensitive to guilt-based language, or that the emphasis should be on breathing work for sleep. You also decide per client whether Sophie is switched on at all, how often you want transcripts, and whether the crisis alert is active.
Can I earn something by recommending it to colleagues?
Yes. Your dashboard holds a personal link you can share with colleagues. If a colleague signs up through it and becomes a paying member, you receive twenty percent of their subscription payments for a full year. It runs automatically, and it is a real thank you for a recommendation you would probably make anyway.
Do I need to be technical to use this?
If you can send an email, you can use My247Coach. You upload a recording, type a short instruction for Sophie, and that is it. Clara, the AI chatbot built in, answers your questions while you work. And if you prefer to find things out for yourself, there is a full written manual: you can read it here before you start.
Is this only for hypnotists and hypnotherapists?
Yes, and deliberately so. The assistants, the audio library and the client file are all shaped around hypnosis work and the way you actually practise. That focus is what makes it fit, instead of being a general tool that does a little of everything.
What is included in my subscription?
Generous storage for your recordings, a supply of AI Credits for your conversations, access to the professional audio library, and the server and AI running costs. No setup fee and nothing to install. If your practice grows, you move up a plan and keep everything you had.
Can I try it first?
Yes. You can use the full platform free for one month with your own client, no payment details and no commitment. Or experience it from the other side first: try the free smoking cessation method as if you were a client yourself, and see what your clients would see.

Free: see the platform through your client’s eyes

Over many years in practice, Paul Binon developed his own approach to helping people stop smoking, and has used it with a great many clients. In his experience it usually holds for good, with little relapse and noticeably fewer complaints than the methods most of us were originally taught.

Would you like to find that out for yourself? Not as a colleague, but as a client. You go through the whole thing inside My247Coach, so you see and hear exactly what your own clients will get, and you pick up a new method along the way. Free, and with nothing expected in return.

🚭 Yes, let me try this method for free →

Working on weight loss?

Most therapists know the virtual gastric band. Fewer know the virtual gastric balloon, a newer approach that Paul Binon developed and tested in his own practice, and that avoids much of what makes the old band awkward for client and therapist alike. He teaches it as the Magic 5 Protocol, an online masterclass you follow from home at your own pace. The balloon method is still almost unknown, which makes it a genuine way to stand out.

Combine the method with a free year of My247Coach and give your clients the best possible support.

Learn more about the Magic 5 Protocol →

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